The future is now

Every so often I write a quick, thematic post that aspires to make you consider every offered link. Because there might be an overarching message. This is one of those posts.

Nieman Lab: Election season gives major daily newspapers ripe testing ground for video work.

“None of the things we’re doing now even existed four years ago,” The Wall Street Journal’s Alan Murray recently told me. Murray and I were talking specifically about how the Journal approached video coverage at this summer’s political conventions. Comparing this year’s coverage to what the Journal did in 2008 is, Murray says, “mind boggling.”

Nieman Lab : For politically playful news orgs, the 2012 election means social interactivity.

Wanna make your own over-the-top Bobby Newport-style political attack ad?

PBS NewsHour is on it. This week it launched Ad Libs 2012, an interactive feature that has you pick quotes and photos from your own Facebook profile and cobbles them together in an attack ad against yourself.

The idea is to engage voters by highlighting some of the oldest campaign-ad tricks in the book: Roiling storm clouds, ominous voiceovers, out-of-context quotes, and so on.

Nieman Lab: Frontline invests in interactive video for The Choice 2012.

Like countless broadcast producers, Frontline wants to win with online video in a way that doesn’t lessen its television work or fragment the audience. They’re also enticed by the promise of tablets, a new output that can recapture some of the intimacy of TV while offering a new layer of engagement.

Golis said the oral histories project is a step towards the future where storytelling can be linear or nonlinear. He said the goal is to give the audience the ability to seamlessly move between something on broadcast and something more immersive on the web.

Big events, like elections, often mean big experiments. This, as Time says in a short post worth your attention, is the future of news.


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