Yelvington on local media traffic

Steve Yelvington asks the question: How important is search traffic to news sites, anyway?

Using Chartbeat data for realtime analysis, he points out:

But over time, what you see in these graphs, especially in the orange and yellow bands, is that most of the users seem to be site loyalists, not one-hit visitors coming from search.

And then he gives you four great tips, which we should all read over and over.


One thought on “Yelvington on local media traffic

  1. Pingback: A cute dog is found below « Kenny Smith | A few words …

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