Yelvington on local media traffic

Steve Yelvington asks the question: How important is search traffic to news sites, anyway?

Using Chartbeat data for realtime analysis, he points out:

But over time, what you see in these graphs, especially in the orange and yellow bands, is that most of the users seem to be site loyalists, not one-hit visitors coming from search.

And then he gives you four great tips, which we should all read over and over.

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One thought on “Yelvington on local media traffic

  1. Pingback: A cute dog is found below « Kenny Smith | A few words …

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