Edison research reports:
(T)he weekly usage of Internet radio (which includes both the online streams of terrestrial broadcasters and streams from pure-play streamers such as Pandora) has increased from 22% of Americans 12+ in 2011 to 29% in 2012 – a jump of over 30%. This is a number that we are accustomed to seeing grow bit by bit each year, but this is the largest year-over-year increase we’ve seen since we began tracking this stat in 1998.
Their upcoming report will pin a lot of that to smartphones. Makes sense, given their usefulness and increasing ubiquity.
A lot of this, of course, will be music streaming — I have five (and all free!) streaming apps like NPR, Pandora and TuneIn Radio, a great app that gives me access to hundreds of stations across the country — but how might this be leveraged for other types of entertainment or informative programming?
To that end: Mobile and the news media’s imploding business model. I’m sure the author of that piece will find the Edison research interesting.
On the other side of the coin: Gannett iPhone FAQ was distributed recently to their employees. The FAQ started like this:
iPhone 4S is the most appropriate smart phone to support our initiatives. The iPhone is the technology leader for the tasks and workflows a journalist performs now; moreover, as we place more emphasis on creating content for specific devices (smart phones, tablets) iPhone 4S gives us the most flexibility and power to deliver compelling content across platforms.