Cosmo crosses online subscription milestone

Cosmopolitan, a Hearst pub, says they’ve broken the 100,000 paid digital subscribers threshold. AdAge reports:

“A couple of years ago, the big question was what’s going to happen to magazines like Cosmo in the future,” Kate White, the magazine’s editor-in-chief, told Ad Age. “There was a little bit of anxiety. What this has done is say that our content will rule and will thrive. Women want our content, and they’ll get it on a variety of platforms.”

Cosmopolitan has been available on the Zinio platform since 2005 but has seen its digital circulation rise particularly since the advent of the iPad, Nook and Kindle Fire.

Print subscribers have to buy the digital edition separately, which is an unusual strategy compared to their peers.

As for the inner workings …

The team has made an effort to have developers in-house to work with editorial staffers and tries to ensure that there’s no divide between the print and digital staff, Ms. White said. “No one works [just] on the website or the Cosmo for Guys app,” she added.

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