Things will soon pick up speed for Gannett’s Burlington Free Press. The Vermont paper will be the first in the nation to try a new size. Poynter has the details:
(I)t will begin publishing in a new compact format by the end of June, becoming the first daily to convert to the “three-around.” The paper will be 11″ by 15″ and divided into sections, which will be stitched
Think visually. What does that mean? I had to click through a handful of older Poynter pieces, but I found this nice explanation and image for three-around, if you are unfamiliar with the term.
Interestingly, the people that make the presses work in the three-around style, have been pitching this as an alternative for some time now. Everyone was hesitant. But distribution, fuel, newsprint are always growing more expensive. Margins are narrowing.
“We have a lot of people who say they want to go second,” Gore said, “but no one wants to be first.”
And now, designers and other interested parties will glance to the northeast to see how this new system shapes up.