Should advertisers know where you are?

The future of location-based marketing is cool. . . or scary. Yes it is.

I used to ask classes how they felt about the idea of their phone getting a buzz whenever they passed a nearby Starbucks. “Hey! You’re just down the block. Come in, show us this message, get $1 off a latte!”

No one in any of my classes has ever liked that idea. We’re going to start seeing that more frequently, however.

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