The expression is 115 years old today, says Professor W. Joseph Campbell:
The phrase “the Yellow Journalism” appeared in a small headline on the Press’ editorial page on January 31, 1897. The phrase also appeared that day in the newspaper’s editorial page gossip column, “On the Tip of the Tongue.”
“Yellow journalism” was quickly embraced in American newspapering, as a way to disparage and denigrate the freewheeling practices of William Randolph Hearst and his New York Journal as well as Joseph Pulitzer and the New York World.
A page-scrolling, great read for everyone in journalism history.