Google offers STANDOUT

Google News unveiled a feature for publishers to mark their top content as well as give credit to others who have a major scoop. Standout is a head tag for a website’s HTML code:

The basic syntax is:

Content that is found to “standout” will be displayed with a “featured” label on the Google News homepage and in search results.

Google’s presenters said that using the standout tag to credit others will help your news organization build trust and credibility.


The overall goal of standout, they said, was to reward the best, most original journalism on the Web.

If you use it more than seven times a week the Google spiders will begin to ignore it.


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