Designing your app

Jeff Sonderman on rethinking news apps:

News organizations whose mobile apps only provide users with their articles or videos are missing a big opportunity.

An application, by definition, should be applied to perform a task, to solve a problem. Most news doesn’t do that.

Rather than just feed readers recent stories you wrote about their problems, apps can provide tools and data that enable users to actually solve their problems. When you solve problems, you get more loyal users and a chance to make more money. Here’s how.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s