Paul Bradshaw gives us plenty to think about when it comes to using social media in the practice of our journalism. He finds there is a small amount of extra work, but a worthwhile reward.
As journalists we used to be active in seeking those people out – and we used reliable, often official, channels to do that, meaning we were often too reliant on particular sources. Now sources are increasingly coming to us and the work is in making ourselves visible, accessible and trustworthy; and in filtering and verifying the information they provide.
That’s not ‘more passive’ journalism, it’s getting out of your silos and making contact; it’s moving from being a conduit to a stimulator. It’s moving from a linear production process to a networked one, and too few journalists are doing it.
The feedback, the better angles and the better reporting you can produce will be worth the effort. Doing so will also help you build a better brand for your newsroom and for yourself as a journalist.